Ward Forensic Associates

Ward Forensic Associates

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Case Study

    Ward Forensic Associates is a Toronto-based consulting company, experienced in forensic services for legal teams, corporate security and private investigators. Brian Ward, the brain behind the operation wanted a website created to showcase their services to potential clients, and to put them ahead of any competitors.

     When I was contacted, the company was in early stages, so we felt it best to stick to a simple landing page with pages for contact information, and the services they are providing. To make sure Ward Forensic Associates had a website that really showcased themselves, I created a competitive analysis, conducted card sorting of the content, and created wireframes before stepping into the design of the site.

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Filed Under   
UX Research
Web Design

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wfa1wireframes

If you want to see the final wireframes, and the process behind this all, check out my process here.

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No Distractions

    The audience for these services are professionals over 35, in law and corporate settings. I wanted the user to feel like they’re visiting a genuine and sophisticated company website that takes what they do seriously. I chose Taviraj as the typeface for the headline and the company name, to give a feel of authority. To balance that, I felt Work Sans fit perfectly as a typeface that is optimized for on-screen, that gives a feel of eccentricity like those of early sans serifs. Regarding the colour scheme, I wanted the user to have feelings of stability, trust, and intelligence with the dark blues, and the button and accent colour to be a brilliant yellow, to denote hope.

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Brilliant Gamboge

Pantone  130 C
CMYK  0 42 98 0
RGB  250 161 27

From left to right:

Brilliant Gamboge

Pantone  130 C
CMYK  0 42 98 0
RGB  250 161 27

From left to right:

Brilliant Amber   

Pantone  113 C
CMYK  2 11 73 0
RGB  253 220 100 

Light Orange

Pantone  7401 C
CMYK  4 22 46 0
RGB  242 200 146

Light Orange


Pantone  7401 C
CMYK  4 22 46 0
RGB  242 200 146

Dark Curulean

Pantone  647 C
CMYK  93 58 33 12
RGB  15 94 127

Dark Sapphire Blue

Pantone  Black C
CYMK  97 90 47 59
RGB  12 20 52

Dark Sapphire Blue

Pantone  Black C
CYMK  97 90 47 59
RGB  12 20 52

Light Brilliant Orange

Pantone  804 C
CYMK  0 46 74 0
RGB  255 158 81

Grayish Tangelo

Pantone  872 C
CYMK  33 54 67 12
RGB  160 115 88

Grayish Tangelo


Pantone  872 C
CYMK  33 54 67 12
RGB  160 115 88

Grayish Tangelo

Pantone  872 C
CYMK  33 54 67 12
RGB  160 115 88

Dark Phthalo Blue

Pantone  275 C  
CYMK  92 85 38 31
RGB  42 50 88

Dark Phthalo Blue

Pantone  275 C  
CYMK  92 85 38 31
RGB  42 50 88

Dark Phthalo Blue

Pantone  275 C  
CYMK  92 85 38 31
RGB  42 50 88

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