Ward Forensic Associates
Ward Forensic Associates
Case Study
Ward Forensic Associates is a Toronto-based consulting company, experienced in forensic services for legal teams, corporate security and private investigators. Brian Ward, the brain behind the operation wanted a website created to showcase their services to potential clients, and to put them ahead of any competitors.
When I was contacted, the company was in early stages, so we felt it best to stick to a simple landing page with pages for contact information, and the services they are providing. To make sure Ward Forensic Associates had a website that really showcased themselves, I created a competitive analysis, conducted card sorting of the content, and created wireframes before stepping into the design of the site.
The audience for these services are professionals over 35, in law and corporate settings. I wanted the user to feel like they’re visiting a genuine and sophisticated company website that takes what they do seriously. I chose Taviraj as the typeface for the headline and the company name, to give a feel of authority. To balance that, I felt Work Sans fit perfectly as a typeface that is optimized for on-screen, that gives a feel of eccentricity like those of early sans serifs. Regarding the colour scheme, I wanted the user to have feelings of stability, trust, and intelligence with the dark blues, and the button and accent colour to be a brilliant yellow, to denote hope.
Brilliant Gamboge
Pantone 130 C
CMYK 0 42 98 0
RGB 250 161 27
From left to right:
Brilliant Gamboge
Pantone 130 C
CMYK 0 42 98 0
RGB 250 161 27
From left to right:
Brilliant Amber
Pantone 113 C
CMYK 2 11 73 0
RGB 253 220 100
Light Orange
Pantone 7401 C
CMYK 4 22 46 0
RGB 242 200 146
Light Orange
Pantone 7401 C
CMYK 4 22 46 0
RGB 242 200 146
Dark Curulean
Pantone 647 C
CMYK 93 58 33 12
RGB 15 94 127
Dark Sapphire Blue
Pantone Black C
CYMK 97 90 47 59
RGB 12 20 52
Dark Sapphire Blue
Pantone Black C
CYMK 97 90 47 59
RGB 12 20 52
Light Brilliant Orange
Pantone 804 C
CYMK 0 46 74 0
RGB 255 158 81
Grayish Tangelo
Pantone 872 C
CYMK 33 54 67 12
RGB 160 115 88
Grayish Tangelo
Pantone 872 C
CYMK 33 54 67 12
RGB 160 115 88
Grayish Tangelo
Pantone 872 C
CYMK 33 54 67 12
RGB 160 115 88
Dark Phthalo Blue
Pantone 275 C
CYMK 92 85 38 31
RGB 42 50 88
Dark Phthalo Blue
Pantone 275 C
CYMK 92 85 38 31
RGB 42 50 88
Dark Phthalo Blue
Pantone 275 C
CYMK 92 85 38 31
RGB 42 50 88
© Copyright 2020 Michelle Schofield.
